The Omega function from the stress of high-quality brand watches

Forgot Omega's desire to conquer Rolex's ambition in its sponsorship of the 007 film to consumers fast, which should be most true Bond Rolex watches instead of Omega. In the past 30 years, when the Rolex popular in the market, fashion designer Lindi · Haiming (Lindy Hemming) believes that the longer Rolex 007, QC, wrist watch, so you decided to choose Omega. Ask the attitude of the Omega of gold, to many eyes jumped 007 film, is preserved, not only because his mens diamond rolex watches "Heroes" has to fight day, is also derived from omega strong challenge, and is willing to sponsor in 007 films a large amount of money. In the film, actors in one continue to see as the secret weapon of a Jedi popularity - by cutting plate, igniters, fire wire to pull to bang powerful girl clothes metal zipper, symbolize the magical features the heroic courage to cope Omega products and indestructible "tough guy" image of the equal sign.

Heroes of the prototype of the brand not only for external enemies, seek the development of continuous time would be good to themselves as opponents, self-transcendence. In the era of mass culture, the hero's intention was indigestion, traditional deliberating hero was deconstruction, a variety of successful people, Celebrity, Star begins the role of a hero-common-label because of the extraordinary and moving in action-hero series to play. Hero brand, faces even from the initial forces to the success of the low level of courage, rolex ladies watches the spirit of the heroic courage to a higher level of demand change and to highlight human trafficking.

The Omega function from the stress of high-quality brand watches, fashion luxury brand development began marketing celebrities and successful people to use as a hero of the intonation, transfer of nitrogen, achievements and elegant brand. Crawford, Niko. Kidman, George. Clooney was nominated political celebrities and stars as their brand ambassador (bottom left), on the contrary, the rolex submariner mens watches although selection of sport and art by outstanding personalities fashion, as do Lang Lang, Yundi Li, Roger and others, but these people obviously more low-key, and greater emphasis on character, personality and temperament.

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